Tissot Watches

Charles Félicien Tissot (1804-1873) founded with his son Charles-Emile (1830-1910) in 1853 in Le Locle a workshop that produced with foreign parts pocket watches. , Charles-Emile traveled frequently to Russia and the United States to sell their products. His son Charles (1860-1936) took over the company in 1883 and continues to sell travel. 1915 produced one also watches what happened at the instigation of Charles's son Paul (1890-1951), who was now with the company. 1920 was one of their own works.

1929, Tissot and Omega joined the Société Suisse pour l'Industrie SA Horlogère (SSIH) zusammammen. Tissot now also used blanks from other manufacturers (so-called Ebauches), 1957 built a new factory. In the seventies, Tissot was also massively affected by the crisis of the Swiss watch industry, which was triggered by the 1973 oil crisis, the emergence of cheaper imports from the Far East and the delayed adjustment to the quartz technology. In 1977, the branches in Peseux NE were closed and La Chaux-de-Fonds and abandoned the production of own movements completely. Nevertheless, Tissot wrote continues losses, so that in 1983 a collapse of the company seemed imminent. The rescue brought finally the concentration of SSIH and ASUAG (General Swiss Watch AG) to the Swatch Group, headed by Nicolas Hayek in 1985, which led to a comprehensive reorganization of the Swiss watch industry and expand into new markets.

In the eighties and nineties, Tissot made a name through a series of fashionable watches with housings made of unusual materials such as granite ("Rock Watch", 1987) and wood ("Woodwatch", 1991).


Tissot Le Locle
Today the collection is divided into seven product lines:
T-Sport: sports and diving watches.
T-Tactile (multi-function watches): T-Navigator with world time zones and T-Touch with features such as chronograph (stopwatch), Alarm, Thermo (temperature), meteorological (air pressure absolute and trend), altimeter (height) Compass and date, by be contact of the glass (touch screen) is called.
T-trend: women's watches in a variety of fashionable designs
T-Classic: Steel watches, mostly in classic, discreet design
Heritage: retro-style watches, launched to mark the 150th anniversary year olds in 2003
Pocket Watch: pocket watches.
T-Gold: Jewelry, watches with gold-plated housings, some retro-style
Many watches are offered in several technical variations, so there are plenty of models, both with automatic and with quartz, and occasionally also with solar power source. Most models are also offered in different designs, for example, with either stainless steel, gold, titanium, platinum or combinations of metals (bicolor), designed with different faces and different types of bracelets.